Our Story
Welcome to The Blinwiz, where timeless elegance meets modern sophistication with a twist of fun! We’re not just a jewelry brand; we’re your friendly sparkle enthusiasts who believe that life’s too short to wear boring accessories.
OUR STORY
It all started on a rainy afternoon when a couple, armed with coffee mugs and big dreams, wondered why jewellery couldn’t be as fun as it is fabulous. One of us was tired of hunting for pieces that looked stunning but didn’t cost a fortune, and the other was obsessed with creating something that’s sustainable without compromising on style. After hours of brainstorming (and maybe some spilled coffee), The Blinwiz was born, a brand that combines dazzling lab grown diamonds with designs that feel as fresh as your playlist. The name itself is a blend of “bling” for sparkling jewelry and the magic of a “wizard” to capture the enchantment we aim to bring.
At first, we dove headfirst into pop culture inspired jewellery, turning quirky ideas into sparkling treasures. But as our journey unfolded, so did our vision. We realised we wanted to create more than just trendy pieces, we wanted to craft jewellery that grows with you, pieces that you’ll reach for on a random Tuesday as much as on your best friend’s wedding day.
What Sets Us Apart
We’re all about keeping it real (and really shiny). Our lab grown diamonds let you dazzle guilt free, no mining, no middlemen, just ethical bling that’s better for the planet. And because we know young hearts value both style and substance, our designs strike the perfect balance between timeless elegance and modern flair. Whether you’re rocking a Zoom call or hitting up a weekend brunch, we’ve got something that’ll make heads turn.
The Tale of the First Sparkle
Here’s a little secret: the very first piece of Blinwiz jewellery was created as a last minute birthday gift. One of our founders crafted a tiny pendant, and the reaction was pure magic, tears, laughter, and an impromptu photo shoot! That’s when we knew we were onto something special. We realised jewellery isn’t just about how it looks; it’s about the stories it tells and the memories it holds.
Our Promise
At The Blinwiz, we’re all about quality that speaks for itself and designs that speak for you. We’re here to make sure every sparkle feels like a little celebration, whether it’s your first job, your dream vacation, or just because you feel like treating yourself.
As we gear up for the next chapter, get ready for a stunning collection of rings that’ll make you fall in love (or maybe just treat yourself) all over again.
Thank you for choosing The Blinwiz. Let’s make your everyday sparkle, because you deserve nothing less than extraordinary.
MEET THE FOUNDERS
At the heart of The Blinwiz is Utsav Patel, Founder and CEO, and his wife, Prarthana Patel. Utsav’s belief is simple he says, "Every woman in India deserves to rock some diamond jewellery. The only problem? When diamonds were only natural, they were a dream too far out of reach for women from lower to middle class backgrounds. But here’s the twist: Lab grown diamonds made it possible! With our combined love for all things shiny and sustainable, we decided it was time to make that dream a reality. No need to break the bank to sparkle - just a little help from modern science and a whole lot of heart"
FOUNDER & CEO
Utsav Patel
CO-FOUNDER
Prarthana Patel
ABOUT THE FOUNDERS
Utsav Patel comes from a family deeply connected to the diamond industry. Growing up in Mumbai, he hails from an agricultural background, but his father, Mr. Nanjibhai Patel, built Janki Gems — a 30-year-old family business specializing in loose diamonds. Known for his expertise in single-cut diamonds, his father laid the foundation of the business on strong values of ethics and customer service.
Utsav joined the family business 10 years ago and led the expansion into diamond-studded jewelry. Even with his experience and success, Utsav continues to approach his work with the mindset of a lifelong learner, always eager to grow and improve through his own efforts. Seven years ago, Utsav married Prarthana Patel, whose support and insight into the jewellery industry helped him deepen his understanding of the craft and design process.
The Blinwiz is a culmination of years of hands-on experience in diamond jewellery manufacturing, combined with a strong understanding of ecommerce and direct-to-consumer sales. Proudly based in Mumbai, The Blinwiz offers high-quality, made-to-order jewellery featuring only the finest human-created diamonds, celebrating the brand's "Made in India" ethos.